Corporate / Press and Media Corner


PRESS RELEASE 06 DECEMBER 2017

ROOMOOMO TO BRING INDONESIA’S LEADING LUXURY DESIGNER LABELS TO SEMARANG, LAUNCH NEW PARTNER LABEL, 8-10 Dec 2017

Since its establishment in 2016, ROOMOOMO, Asia’s leading luxury outlet, has partnered with Indonesia’s best premium labels, offering their items at great savings and thereby making the designer pieces even more accessible to a wider market.
Current contributing names range from PEGGY HARTANTO, Tex Saverio, fbudi, TOTON, Bateeq collaborations, LAISON, Friederich Herman, Saptodjojokartiko, TODJO, Major Minor, Olenka, Sean Sheila, Patrick Owen, to Yosafat Dwi Kurniawan. All items are carefully selected and strictly limited. ROOMOOMO is accessible through www.roomoomo.com and available on the App Store as well as Google Play. Next to online sales, the luxury outlet regularly organises pop-up sale events across major cities in Indonesia.

 
Pop-up sale event in Semarang, 8-10 December 2017
After successful events in Surabaya, Medan and Jakarta, we are happy to announce our 6th pop-up sale in a new location: Semarang. The event will take place from 8-10 December 2017 at Goodfellas Resto and Bar. At the event, the public can enjoy the best of Indonesian designer labels up to 85% off. The event will kick-start with an opening celebration for invited VIPs from 10 am-4 pm on Friday 8 December and will be open for public afterwards from 10 am-10 pm each day. ROOMOOMO is collaborating with local partners Styled by Edo and Afterglam, as well as Mila Wijaya Makeup for an exclusive make-up tutorial and workshop with limited spaces available on Saturday 9 December.

New partner label to join ROOMOOMO, with exclusive launch in Semarang
We are excited to share that a new label will join ROOMOOMO, with the exclusive launch during our sale event in Semarang.
Lickstudio is an Indonesian-based label, launched in 2016. This new brand has already gained significant exposure both locally and globally. Lickstudio is a womenswear clothing line that takes the balance between free spirited, and rebellious yet romantic. The designs are created in a sustainable production method, using upcycled industry surplus fabrics sourced exclusively from Indonesia.

Our event manager Stefany Pitoy mentioned: “My team and I are very excited to come to Semarang and set up another event, especially bringing new partnering labels to a new location. This is an amazing opportunity to get the best of Indonesia’s luxury labels at great savings, and I hope that the people in Semarang are equally excited!”

All new items will also be available on the ROOMOOMO website and apps after the Semarang event.

For further information or other inquiries, kindly contact us through pr@roomoomo.com

 


PREVIOUS PRESS RELEASES

ROOMOOMO MENGGANDENG DESAINER-DESAINER TERNAMA TANAH AIR DI SEMARANG, MELANSIR DUA NAMA DESAINER BARU, 8-10 DESEMBER 2017

Dari awal didirikan tahun 2016 lalu, ROOMOOMO, salah satu outlet desainer terbesar di Asia, sudah bermitra dengan beberapa premium label terbaik dari tanah air, menawarkan ready-to-wear fashion dan aksesoris dengan potongan harga agar rancangan-rancangan desainer ini bisa dijangkau oleh pasar yang lebih luas.

Beberapa nama desainer yang sudah berkontribusi adalah PEGGY HARTANTO, Tex Saverio, fbudi, TOTON, Bateeq collaborations, LAISON, Friederich Herman, Saptodjojokartiko, TODJO, Major Minor, Olenka, Sean & Sheila, Patrick Owen dan Yosafat Dwi Kurniawan. Semua item sudah terseleksi dan terbatas. ROOMOOMO dapat diakses di www.roomoomo.com dan tersedia di App Store dan Google Play. Di samping menawarkan belanja online, outlet desainer ini juga seringkali mengadakan pop-up sale event di berbagai daerah di Indonesia.

Pop-up sale event di Semarang, 8-10 Desember 2017
Setelah sukses mengadakan beberapa acara, seperti di Surabaya, Medan dan Jakarta, kita senang mengumumkan pop-up sale kita yg ke-enam di lokasi baru: Semarang. Acara ini akan berlangsung dari tanggal 8-10 Desember 2017 berlokasi di Goodfellas Resto and Bar. Di acara ini, pelanggan bisa menikmati label desainer terbaik dari Indonesia dengan potongan harga mencapai 85%. Acara akan dimulai dengan pembukaan ekslusif untuk para VIP dari 10 am-4 pm hari Jumat, 8 Desember 2017 dan akan dibuka untuk umum setelahnya dari 10 am-10 pm setiap hari. ROOMOOMO berkolaborasi dengan mitra lokal, Golden Event Organizer, Afterglam, dan juga Mila Wijaya Makeup untuk make-up tutorial dan workshop eksklusif pada hari Sabtu, 9 Desember 2017, tempat tersedia terbatas.

Beberapa laber baru bergabung dengan ROOMOOMO, dilansir eksklusif di Semarang
Kita sangat senang untuk mengumumkan bahwa dua label baru akan bergabung dengan ROOMOOMO, dilansir eksklusif pada acara pop-up sale di Semarang mendatang.
Lickstudio adalah label dari Indonesia, pertama berdiri tahun 2016. Label baru ini sudah mendapat banyak eksposur secara lokal dan mendunia. Lickstudio adalah merek pakaian wanita yang mengambil inspirasi dari keseimbangan antara free-spirited dan rebellious namun romantic. Rancangannya dibuat dengan cara produksi sustainable, menggunakan limbah dari industri kain di Indonesia.
Jeffry Tan, juga dari Indonesia, melansir label miliknya pada tahun 2009 lalu. Rancangan miliknya dapat dikenali dari pakaian malam terinspirasi dari garis sederhana di arsitektur perkotaan. Dia mandapatkan banyak penghargaan, berpartisipasi di peragaan busana di penjuru dunia, dan rancangannya pernah dikenakan oleh selebritis seperti Kylie Minogue.

Event manager kita, Stefany Pitoy mengatakan: “saya dan team saya sangat senang untuk datang ke Semarang dan mengadakan acara baru, apalagi menggandeng label-label baru ke lokasi yang baru juga. Ini adalah kesempatan yang bagus untuk mendapatkan merek ternama dari Indonesia dengan tawaran harga terjangkau dan saya harap pelanggan di Semarang senang dan menantikan acara ini.”

Barang-barang baru juga tersedia di ROOMOOMO website dan apps setelah acara di Semarang berakhir.

Untuk informasi lebih lanjut atau ketentuan lainnya, bisa hubungi kita di pr@roomoomo.com

 


ROOMOOMO brings Indonesia’s leading luxury designer labels to Jakarta at sale event, 16-19 September 2017

ROOMOOMO, the Asian Designers Luxury Outlet, offers up to 80% savings for Southeast Asian premium and luxury clothes and accessories. Collaborating with the leading Indonesian designer labels such as fbudi, Patrick Owen, PEGGY HARTANTO, saptodjojokartiko, Sean Sheila, Tex Saverio, TODJO, TOTON, Mazuki, LAISON, Friederich Herman, Major Minor, Olenka, and Yosafat Dwi Kurniawan. These brands propel Indonesian fashion onto the global fashion map, to department stores worldwide and events such as fashion weeks in Paris, Tokyo, or Australia.

 
Pop-up sale events to make local leading luxury fashion even more accessible

Besides easy access through mobile apps and the website, ROOMOOMO organises pop-up sale events across major cities in Indonesia. In September, fashion lovers in Jakarta can enjoy discounts of between 30% up to 80%, taking place from September 16-19th at the Plaza Indonesia mall. The event will publicly open starting on Saturday and there is a closed exclusive preview for VIPs.

The pop-up sale event offers carefully selected and strictly limited collections with big savings. The event’s purpose is to expand the quality of Indonesian premium to luxury brands and let people in Jakarta enjoy these products. Stefany Pitoy, event manager for ROOMOOMO says: “we’re very excited to bring ROOMOOMO and the best Indonesian designer labels to Jakarta and to present amazing savings. We will have different campaigns throughout the 4 days, and we’re sure there will be something great for everyone.”

Many of the brands carried are regularly endorsed by Hollywood actresses and supermodels, have won numerous international competitions as well as showcase at international fashion weeks. This event is cooperating with outstanding media and event partners such as Ofsorts event organizer, Plaza Indonesia, Jakarta social media influencers and other local artists and service partners.

The target market for ROOMOOMO is not just luxury lovers but anyone with an appreciation for fashion. Thanks to the savings of up to 80%, a much wider segment will be able to enjoy original premium to luxury design pieces. Lydia Hartanto, COO and co-founder says: “we achieve this primarily by our different business approach. We don’t simply see the designers and labels as suppliers to us, but we closely collaborate with them as partners. We enjoy trust by the labels. And we intend to pass that on to each and every customer, showing quality and level of detail in every step of engaging with us.”

For contact, interview requests or other information please email pr@roomoomo.com

 


ROOMOOMO Pop-Up Sale of Indonesia’s leading luxury designer labels, 2–11 June 2017

Since one year ago ROOMOOMO, the Asian Designers Luxury Outlet, has been in the market offering up to 80% savings for local premium and luxury clothes and accessories. Collaborating with the leading Indonesian designer labels such as fbudi, Patrick Owen, PEGGY HARTANTO, saptodjojokartiko, Sean & Sheila, Tex Saverio, TODJO, TOTON, Mazuki, LAISON, Friederich Herman, Major Minor, Olenka, and Yosafat Dwi Kurniawan. These brands propel Indonesian fashion onto the global fashion map, to department stores worldwide and events such as fashion weeks in Paris, Tokyo, or Australia.

Pop-up sale events to make local leading luxury fashion even more accessible

Besides an easy access through mobile apps and the website, ROOMOOMO organises pop-up store events across major cities in Indonesia. In June, fashion lovers in Surabaya can enjoy discounts of between 30% up to 80%, taking place from June 2nd – 11th at Ciputra World Mall Surabaya. The event will publicly open starting on Friday evening 6 pm and there is a closed exclusive preview for VIPs. Moreover, as ROOMOOMO participates in a celebration of Ciputra World Mall Surabaya anniversary, we will be open until late evening on Saturday 10th June.

The pop-up sale event offers carefully selected and strictly limited collections with big savings. The event’s purpose is to expand the quality of Indonesian premium to luxury brands and let people in Surabaya to enjoy these products.
Many of the brands carried are regularly endorsed by Hollywood actresses and supermodels, have won numerous international competitions as well as showcase at international fashion weeks. This event is cooperating with outstanding media and event partners such as Of sorts event organizer, Ciputra world, Surabayan social media influencers and other local artists and service partners.

The target for roomoomo is not just the middle and upper segment but anyone with an appreciation for fashion. Thanks to the savings of up to 70%, a much wider segment will be able to enjoy original premium to luxury design pieces. Lydia Hartanto, COO and co-founder says: “we achieve this primarily by our different business approach. We don’t simply see the designers and labels as suppliers to us, but we closely collaborate with them as partners. We enjoy trust by the labels. And we intend to pass that on to each and every customer, showing quality and level of detail in every step of engaging with us.”

For contact, interview requests or other information please email pr@roomoomo.com

 


ROOMOOMO Pop-Up Sale menghadirkan label desainer fashion terkemuka Indonesia di Surabaya, 2–11 Juni 2017

Sejak satu tahun yang lalu, ROOMOOMO, outlet luxury desainer di Asia, telah berada di pasar dengan menawarkan penghematan hingga 80% untuk luxury fashion dan aksesoris lokal. Berkolaborasi dengan label desainer terkemuka di Indonesia seperti fbudi, Patrick Owen, PEGGY HARTANTO, saptodjojokartiko, Sean & Sheila, Tex Saverio, TODJO, TOTON, Mazuki, LAISON, Friederich Herman, Mayor Minor, Olenka, dan Yosafat Dwi Kurniawan. Label-label ini mendorong fashion Indonesia ke jenjang internasional, department store di seluruh dunia dan acara seperti fashion week di Paris, Tokyo, atau Australia.

Acara penjualan pop-up membuat fashion mewah terdepan bahkan lebih mudah diakses.

Selain akses mudah melalui aplikasi mobile dan situs web, ROOMOOMO menyelenggarakan acara pop-up store di kota-kota besar di Indonesia. Pada bulan Juni, pecinta fashion di Surabaya dapat menikmati diskon antara 30% sampai dengan 80%, berlangsung dari tanggal 2 – 11 Juni di Ciputra World Mall Surabaya. Acara akan terbuka untuk umum mulai pada hari Jumat malam jam 6 sore dan ada preview eksklusif tertutup untuk VIP. Selain itu, sebagai partisipasi ROOMOOMO dalam perayaan ulang tahun Ciputra World Mall Surabaya, kami akan buka sampai larut malam pada hari Sabtu tanggal 10 Juni.

Acara penjualan pop-up menawarkan koleksi yang dipilih dengan cermat dan ketat terbatas dengan penghematan besar. Tujuan acara ini adalah untuk memperluas jangkauan label-label berkualitas premium indonesia dan memberikan kesempatan kepada orang-orang di Surabaya menikmati produk ini. Banyak lebel yang diusung secara teratur didukung oleh aktris dan supermodel Hollywood, dan telah memenangkan berbagai kompetisi internasional sekaligus pameran di fashion week internasional. Acara ini bekerja sama dengan media dan mitra acara yang luar biasa seperti event organizer Of sorts, Ciputra World, influencer media sosial di Surabaya, seniman lokal lainnya dan mitra layanan.

Untuk kontak, permintaan wawancara atau informasi lainnya silahkan email pr@roomoomo.com

 


ROOMOOMO Pop-Up Sale of Indonesia’s leading premium designer labels in Medan, 26-28 August 2016

ROOMOOMO is Indonesia’s Premium Outlet. Launched in May 2016, it collaborates with the leading local designer labels to offer premium to luxury clothes and accessories with up to 80% savings. All items are carefully selected and strictly limited. Currently stocking leading household names such as fbudi, Friederich Herman, LAISON, Major Minor, Olenka, Patrick Owen, PEGGY HARTANTO, PEGGY HARTANTO for bateeq, saptodjojokartiko, Sean & Sheila, Tex Saverio, TODJO, TOTON, and Yosafat Dwi Kurniawan.

ROOMOOMO can be accessed at www.roomoomo.com and is available on the App Store and Google Play.

ROOMOOMO is happy to announce its second major pop-up sale event in Indonesia, to be held on August 26-28 at Bel Mondo Café in Medan. The event will be open for public on Friday 12pm-3pm and Saturday-Sunday starting at 12pm until late evening. On Friday afternoon and evening, a closed private preview night and VIP event will be held. ROOMOOMO is collaborating with a number of media and event partners, namely Bel Mondo Café, Ardent, Aplaus Magazine, Kreative Koven, and Treehouse Works.

The pop-up sale will offer Indonesian designer label’s items at prices with up to 80% savings. The target of ROOMOOMO’s pop-up sale is to introduce premium to luxury Indonesian fashion to the people of Medan, showcasing the internationally competitive quality and craftsmanship. Many of the brands carried are regularly endorsed by Hollywood actresses and super models, have won numerous international competitions as well as showcase at international fashion weeks such as Paris, Australia or Tokyo.

CEO of ROOMOOMO, Dennis Keller, states: “What we intend to do with ROOMOOMO is support the growing enthusiasm for local designer labels and spread Indonesian fashion to an even wider audience, both domestic and abroad!
With all items on discount between 30-80% off, these items now become accessible to all!

For press and event enquiries please email pr@roomoomo.com

 


ROOMOOMO Pop-Up Sale menghadirkan label desainer fashion premium terkemuka Indonesia di Medan, 26-28 August 2016

ROOMOOMO adalah Premium Outlet Indonesia. Diluncurkan pada Mei 2016, ROOMOOMO telah berkolaborasi dengan label desainer local ternama untuk menawarkan luxury fashion dan aksesoris dengan diskon hingga 80%. Seluruh item yang hadir di dalamnya telah terkurasi dan dipilih dengan baik oleh tim kami. Label-label yang telah tergabung dalam ROOMOOMO antara lain: fbudi, Friederich Herman, LAISON, Major Minor, Olenka, Patrick Owen, PEGGY HARTANTO, PEGGY HARTANTO for bateeq, saptodjojokartiko, Sean & Sheila, Tex Saverio, TODJO, TOTON, and Yosafat Dwi Kurniawan.

ROOMOOMO dapat diakses melalui www.roomoomo.com dan telah hadir untuk iPhone dan Android via App Store dan Google Play.

Acara Pop-Up Sale kedua untuk ROOMOOMO akan diselenggarakan di kota Medan. Event ini akan dibuka untuk umum pada hari Jumat pukul 12 – 3 siang, dan Sabtu-Mingg mulai dari pukul 12 siang hingga malam. Pada hari Jumat, akan diselenggarakan private preview yang tertutup untuk VIP dan undangan. Dalam penyelenggaraan event ini, ROOMOOMO berkolaborasi dengan media and event partner, yakitu Bel Mondo Café, Ardent, Aplaus Magazine, Kreative Koven, dan Treehouse Works.

Dalam event ini, ROOMOOMO menawarkan item-item label desainer fashion terdepan di Indonesia dengan diskon hingga 80%. Tujuan ROOMOOMO menyelenggarakan pop-up sale ini adalah untuk memperkenalkan fashion premium dan luxury buatan anak bangsa kepada masyarakat medan, yang mana telah ditunjukkan dan diakui kualitasnya oleh pemerhati fashion internasional. Beberapa label ini telah menjadi pilihan artis-artis dan supermodel di Hollywood, telah memenangkan beberapa kompetisi internasional, dan telah menunjukkan karyanya di fashion week internasional, seperti di Paris, Australia, dan Tokyo.

CEO ROOMOOMO, Dennis Keller, mengatakan: “Yang ingin kami lakukan dengan mendirikan ROOMOOMO adalah untuk menumbuhkan entusiasme kepada label desainer local dan menyebarkan fashion premium Indonesia ke khalayak yang lebih luas, baik domestik maupun internasional.
Hal ini menjadi mungkin dengan penawaran harga ini, semua item dengan diskon 30-80%!

Untuk informasi lebih lanjut, dapat menghubungi: pr@roomoomo.com

 


Indonesia’s new Premium Outlet, ROOMOOMO, to launch in April 2016.

Both an online and a retail experience, roomoomo is partnering with the leading local premium labels to offer designer pieces with up to 70% savings.

roomoomo is happy to announce the upcoming launch of Indonesia’s Premium Outlet. It will offer an online store (iOS and Android app, mobile site and website), and will be present across the major Indonesian cities with exclusive sale events to offer a curated collection of discounted premium designer fashion and accessories.

roomoomo is partnering with the leading Indonesian labels, among them household names such as fbudi, Friederich Herman, LAISON, Olenka, Patrick Owen, PEGGY HARTANTO, Sean & Sheila, and TOTON. These labels are redefining what premium fashion means and put Indonesia on the global fashion map.
All prices will be heavily reduced to spread premium fashion to a wider audience. Dennis Keller, CEO and co-founder of roomoomo, describes it as follows: “the premium ready-to-wear fashion scene in Indonesia has been growing massively over the past years. More and more people in the country show a huge appreciation for locally-designed pieces. Not only that, but a global audience resonates with this enthusiasm. What we intend to do with roomoomo is support this enthusiasm and spread Indonesian fashion to an even wider audience, both domestically and abroad!

roomoomo differentiates itself from existing e-commerce fashion stores in three aspects: 1. it has a clear focus on local-only premium to luxury brands, 2. it’s a premium outlet, with all items at reduced prices, and 3. it offers items both online and offline. “We approached this business radically differently than the existing e-commerce fashion companies out there“, says Dennis, “our team has deep experience in both the fashion retail industry and mobile/web technology. This allowed us to question the fundamentals of how we work and what we offer. For instance, many think ‘online-to-offline’ is key, but we are convinced it’s the opposite and have an innovative and very exciting business model I’ll be glad to reveal at our launch.

The target for roomoomo is not just the middle and upper segment but anyone with an appreciation for fashion. Thanks to the savings of up to 70%, a much wider segment will be able to enjoy original premium to luxury design pieces. Lydia Hartanto, COO and co-founder says: “we achieve this primarily by our different business approach. We don’t simply see the designers and labels as suppliers to us, but we closely collaborate with them as partners. We enjoy trust by the labels. And we intend to pass that on to each and every customer, showing quality and level of detail in every step of engaging with us.

www.roomoomo.com is now available for pre-sign up that entitles early birds for additional deals and exclusive offers. The official launch and first sale event will be held in Surabaya on April 29-May 1, exact location to be announced on the website and social media. For press enquiries please email pr@roomoomo.com

INDONESIAN ONLINE PRESS
12 September 2017 FIMELA Tambah Koleksi Designer Favorit di Pop Up Store ROOMOOMO Weekend Ini
(in English: ‘Adding your favorite designer collection via ROOMOOMO Pop Up Store this weekend’)
10 September 2017 Beritagar Roomoomo hadir di Plaza Indonesia akhir pekan depan
(in English: ‘ROOMOOMO will be at Plaza Indonesia next weekend’)
06 September 2017 Bisnis Wisata Roomoomo Berkolaborasi dengan Label Desainer Indonesia
(in English: ‘ROOMOOMO collaborates with Indonesian designer labels’)
04 September 2017 The Display Roomoomo Hold Pop-Up Sale in Various Locations in Jakarta
02 September 2017 Divertone ROOMOOMO Membawa Label Perancang Terkemuka Indonesia
(in English: ‘ROOMOOMO Offers Leading Indonesian Designer Labels’)
31 August 2017 GATRA news ROOMOOMO Buka Penjualan Online dan Diskon Fesyen
(in English: ‘ROOMOOMO opens fashion and online sale with discounts’)
19 June 2017 Beritagar.id Belanja karya desainer Indonesia di 5 situs e-dagang
(in English: ‘Shop Indonesia’s designer labels in these 5 e-commerce websites’)
29 May 2017 BaBe (Baca Berita) Belanja Busana Rancangan Desainer Indonesia di 5 E-Commerce Ini
(in English: ‘Shop Indonesia’s designer labels in these 5 e-commerce websites’)
JAWA POS
8 June 2017 Jawa Pos Diskon hingga 70 persen, bertabur lucky draw | on pressreader
(in English: ‘Discounts up to 70 percent, with lucky draw’)
CLEO INDONESIA
4 September 2016 Cleo Indonesia Support Local Designers
MEDAN LOCAL PRESS
28 August 2016 Cerita Medan ROOMOOMO, Kenalkan Label Fashion Designer Ternama Indonesia di Medan
(in English: ‘ROOMOOMO, Leading Fashion Designer Labels of Indonesia in Medan’)
27 August 2016 Opini Sumut Roomoomo Bisnis Online, Menggelar Pameran di Medan
(in English: ‘Roomoomo Online Business, Exhibition Held in Medan’)
26 August 2016 Tribun Medan Berikan Diskon Hingga 80 Persen, Roomoomo Hadirkan Busana dari 15 Desainer Terkenal
(in English: ‘Giving Discounts Up to 80 Percent, Roomoomo Presents 15 Designer Brands’)
26 August 2016 Tribun Medan Roomoomo Targetkan 300 Konsumen Melakukan Transaksi
(in English: ‘Roomoomo Targets 300 Consumers Conducting Transactions’)
HARPER’S BAZAAR INDONESIA
23 June 2016 Harper’s Bazaar Indonesia Tips Berburu Koleksi Desainer dengan Harga Murah
(in English: ‘Hunting Tips for Designer Collections at Low Prices’)

Please find all of our videos on our YouTube channel.

Click the preview image or link text for a high resolution download. Images may only be used with explicit permission by and attribution to ROOMOOMO. All are protected under copyright © 2017. If you would like to use these images please contact our Chief Brand Officer for guidelines.


Click the preview image or link text for a high resolution download. Images may only be used with explicit permission by and attribution to ROOMOOMO. All are protected under copyright © 2017. ROOMOOMO is a registered trademark in Indonesia. If you would like to use these images please contact our Chief Brand Officer for guidelines.

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Banner with model, “Indonesia’s Premium Outlet”


Click the preview image or link text for a high resolution download. Images may only be used with explicit permission by and attribution to ROOMOOMO. All are protected under copyright © 2017. ROOMOOMO is a registered trademark in Indonesia. If you would like to use these images please contact our Chief Brand Officer for guidelines.

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Click the preview image or link text for a high resolution download. Images may only be used with explicit permission by and attribution to ROOMOOMO. All are protected under copyright © 2017. If you would like to use these images please contact our Chief Brand Officer for guidelines.

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