” I thought I would become an astronaut working for NASA “
However, Felicia Budi did not. Instead, she became the creative driving force behind one of the leading premium ready-to-wear designer labels of Indonesia – fbudi. select by ROOMOOMO interviewed her about her experiences as a fashion designer and how it has evolved.
One day when I was a teenager, my mother took me to watch a fashion show. There I noticed that clothing could alter behaviour, yours and others’ towards you. The spectacles, the chatters, the gleaming eyes when interesting dress walked across the room, the gossips. I fell in love with the energy! Next thing I knew I enrolled in Designer Pattern Cutter course at London College of Fashion. I thought it was an easier and more sensible path than becoming an astronaut. And as I went along learning about the art, my love for it grew bigger.
Today I have my own women’s ready-to-wear brand, fbudi. Designing for me has to be explorative yet efficient. I also love to involve other people through collaboration.
And is Indonesian fashion different from the rest?
Yes, we are more eclectic.
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When I first had fbudi on a fashion show, the person who was supposed to provide footwear bailed out on me that very day. I then decided to send out all the models shoeless!
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And how do you stand out?
fbudi explore textiles for contemporary fashion using traditional Indonesian techniques.