PEGGY HARTANTO is an established brand, and one of ARA’s founders, together with Friederich Herman and TOTON. Other than the aforementioned designers, those represented at the store include Indonesian ready to wear labels for women such as fbudi, LAISON, Olenka, Patrick Owen, and saptodjojokartiko.
ARA was designed to be a space for Indonesian Fashion Designers. ARA is not just a place to shop, but also a beautiful place to be inspired. The chic retail space is set up like a gallery. ARA’s open space has warm vibes that makes shopping a fun and engaging experience.
The display made for the PEGGY HARTANTO collection launch was an installation made from cardboard describing underwater coral with gradation colors that look simple and suitable for the new collection.
Peggy as creative director of PEGGY HARTANTO said that her creation is for fashion forward women and dare to be different than others. In this new collection launch, customers had a chance to meet the creative director and let the customers to be the first to own these coveted pieces to ensure the perfect fit.
Most of the visitors who came were young ladies, sometimes accompanied by their partners, who also curiously inspected the pieces and beautiful art installation. The fitting room was continuously full and the shopkeepers were running around busily, assisting the customers with acute attention to detail.
The event visitors to ARA and PEGGY HARTANTO left with the signature shopping bag with beautiful pieces in it, and on top of it all a satisfied look on their faces. ARA, we will definitely come again!
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For the latest season’s pieces, make sure you head to ARA!
For all the beautiful PEGGY HARTANTO items from earlier collections, shop with us at great savings:
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