When asked about the key to ROOMOOMO, our CEO Dennis says this: “the premium ready-to-wear fashion scene in Indonesia has been growing massively over the past years. More and more people in the country show a huge appreciation for locally-designed pieces. Not only that, but a global audience resonates with this enthusiasm. What we intend to do with ROOMOOMO is support this enthusiasm and spread Indonesian fashion to an even wider audience, both domestically and abroad!“
The target for ROOMOOMO is not just the middle and upper segment but anyone with an appreciation for fashion.
“The designer labels ROOMOOMO collaborates with are redefining what premium fashion means and put Indonesia on the global fashion map.”
Thanks to the savings of up to 70%, a much wider segment will be able to enjoy original premium to luxury design pieces. Lydia, our COO, adds: “we achieve this primarily by our different business approach. We don’t simply see the designers and labels as suppliers to us, but we closely collaborate with them as partners. We enjoy trust by the labels. And we intend to pass that on to each and every customer, showing quality and level of detail in every step of engaging with us.“
“We want to make the exciting and already very successful designs even more accessible to the wider public and aspiring luxury fashion lover.”
The strategy is first and foremost to be the name when you think of local designer labels in the premium to luxury segments. We want to make the exciting and already very successful designs even more accessible to the wider public and aspiring luxury fashion lover. Going forward the ambition is to expand to include brands from the region, as there are many equally exciting premium brands coming from Singapore, Malaysia and Thailand, to name just a few.
And above all we want to share the creativity, inspiration and the premium designs from the region. That’s why we have launched select by ROOMOOMO, as a magazine with insights directly from the source!